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 Canon Semiconductor Tradeshow Exhibit
Situation
Every year, Canon Semiconductor of San Jose, CA participates in at least two major vertical market trade shows. Historically they have rented exhibits making minor changes from year to year.
The challenge for BA Exhibits was to provide a solution that would enable Canon to gain more recognition at these shows. This would be a difficult task considering Canon was already an industry leader and had a reputation that was widely known. In addition, the client needed an exhibit with the capability to expand easily for the larger show opportunities as well as one that met all of the practical criteria. Action
- Developed a plan that satisfied the confines of a strict budget
- Proposed a new exhibit, something that would give them a fresh new look
- Design something both eye-catching yet practical
- Developed solutions for reducing recurring freight and labor costs
- Built a custom exhibit expandable from 20'x20' to 50'x50'
- Warehoused the exhibits in close proximity to the show venues
 Results
- Increased performance of branding and communications at the shows
- Increased exhibit ROI by improving image and traffic while lowering costs
- The exhibit delivered has a winning look at a price point that was right on target
- Saving 60% of original budget over a two-year period
- The end result was a great success for the client!!!
Call us at 800.579.3888 or click here to send us an inquiry and one of our exhibit professionals will contact you within 24 hours.
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