As you start to develop your communication strategy for the upcoming trade show season, are you keeping in mind how your email works on a mobile device? Think of your mobile strategy as a CliffsNotes version of your messaging. This means you have some very specific items to incorporate.
To the point. You have a small amount of real estate for your message, so make sure it gets to your point quickly and clearly. … Read More
You’re at a trade show to generate qualified leads and showcase your company’s products and services. But so is everyone else. So how to you attract prospective clients to your trade show display. On a busy show floor you may have to take chances to get noticed. Here are a few easy ideas.
When planning your next trade show exhibit, think of it as a microcosm of your business. A carefully designed trade show booth improves your opportunity to attract new clients, make sales, gather contacts, and showcase your company.
Quick Tips
Planning and Budgeting Your Trade Show Exhibit
Assign one person to take charge of timetables and scheduling.… Read More
Creating a well-defined trade show budget and comparing it to your actual expenses is the best method to track and manage your total investment. If you sell products at a retail trade show your revenue is easy to tally and compare to expenses to determine ROI.
Trade show exhibits that are designed for prospecting, branding, and market positioning can more challenging to measure.… Read More
Trade show exhibits design is the art of communicating effectively in a 3D environment. The checklist below will help time-crunched marketing professionals communicate effectively with their trade show design team. So let’s get started.
What Your Designer will Want to Know
Besides conversions, what is the primary objective for your trade show display? Are you introducing a new product line, a brand update, a shift in sales strategy?… Read More
Trade show signage has a big job. It needs to be compelling enough to attract an audience, and clear enough to educate visitors. Your trade show graphics should reflect your brand and complement the overall design of your trade show display.
Successful trade show graphics for banners, retractable banner stands, and trade show booth backdrops are generally clean, uncluttered and easy to understand.… Read More
Let’s talk about lighting. Often an afterthought, trade show booth lighting should be one of the secret tools that showcases your brand.
When it’s used effectively, lighting draws visitors to your trade show booth and influences their behavior. Well-placed trade show display lighting points customers in directions you have pre-selected, and can create a mood that makes it easier for your sales team to engage with clients and prospects.… Read More
We asked some of our trade show design experts to share some of their most useful advice for trade show marketing managers who are planning their next trade show exhibit. Here is what they had to say:
How are you doing on handling the installation and dismantling of your trade show exhibits? We’d like to pass along these trade show tips as a reminder that proper planning can save you time, money and migraines.
1. Early communication with the lead on the I & D team by scheduling a call prior to the set-up to discuss the details and your expectations.… Read More
Lots to think about as you plan your trade show calendar this year. Are there trade show trends you’d like to add to this list?
Show Floor Trends
1. The Importance of Taking Immediate Action When You Receive Your Show Manual. (In order to Maximize Discounts)
2. The Top 5 Operating Cost Budget Busters to Watch — Freight, Labor, Drayage, Rigging, and At-Show Additions.… Read More
