Event Space Buildout
San Francisco Bay Area
Ionic Security, an Atlanta-based data security company, hired us to transform a 3500 square foot rented meeting space in San Francisco into a dynamic showroom to introduce its data protection platform. The challenge? Tell the Ionic story with engaging simplicity and style in a second floor space two blocks from the RSA conference hall.
The company needed strong graphics and messaging that drew attention to the space, a welcoming entry area, easy access to multiple software demo stations, plus a large main stage for presentations.
We began by laying a 5-foot strip of eye-catching carpet from the main entrance of the building that led attendees to the elevator and into the main meeting space. Along the route, we placed comfortable seating and hung Hi-resolution dye sublimation and UV direct print signage that created interest in Ionic’s unique offerings.
The primary meeting space was outfitted with vinyl and fabric graphics that covered a large portion of the open wall space. We also created a custom stage and lectern with a fabric backdrop for the presentation area. Next, we wrapped the center storage pillar in the demo area with a custom texture vinyl, which provided a warm back drop for demo stations.
The result? The space was filled with guests each day, and our customer is considering repeating the trade show exhibit event space concept for 2017.
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