Size: 50 x 50
Canon wanted a “clean room” experience to display its semiconductor equipment, with sizable storage and meeting space. We designed a double-deck structure with white walls and cool gray carpeting to set the scene.
A large meeting room above made it comfortable for sales reps to engage with customers. The lower level allowed space to store products and marketing materials. A super-sized dimensional logo over perforated metal brought a bold industrial design feel to the Canon name, which could be seen throughout the exhibit hall.
In past years, Canon had delivered large replicas of its equipment to trade shows. To maximize the space for traffic flow, we printed life-size images of the company’s wares for display in the conference areas. Booth visitors were able to experience the size details, while our client was able to save on shipping and drayage.
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