Size: 20 x 20
Cyphort, a Santa Clara security startup, came to us for help developing a 20×20 trade show booth for two major security conferences, San Francisco’s RSA Conference and the Blackhat Conference in Las Vegas. With operations in both cities, we were able to accommodate their needs efficiently and save them some money. The company also commissioned us to produce two smaller (10×20) trade show displays to cover its exhibition needs for the year.
The goal: Create a seamless branding experience across all of the trade show exhibits. The company needed a presentation area that could accommodate an 80” monitor, four touch screens to demo its products, and a registration counter that was spacious enough to house dozens of promotional t-shirts.
Inspired by the sweeping oval Cyphort logo, we envisioned a space using subtle curves as a consistent motif. The design centerpiece was the trade show booth’s six-seat presentation zone installed on a soft curve out of our rental system. Four back-to-back touch-screen monitors mounted on custom UV graphic panels made it easy to demo the company’s software simultaneously.
We used a dye-sublimation printer to create a curved fabric header with the company’s logo to connect the demo counters on panels into the back wall. Finally, we finished with a custom registration counter using wood and high pressure laminate construction with a plexiglass top and open side shelves for easy access to the company’s promo t-shirts.
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