Size: 20×50 Custom Exhibit
NeoPhotonics, a leading designer of products that enable high-speed data transmission over communications networks, has been a Bay Area Exhibits client for more than 13 years. Our partnership began with a commission for an island trade show display that was modular and easy to reconfigure.
At that time, we designed a modular trade show exhibit for a Los Angeles conference with display cases, towers, counters and bridges, and down lighting for special effect, that was sturdy and flexible enough to be used for the next 10 years.
As the company has grown, so has its exhibition needs. To prep for the 2016 Optical Fiber Conference in Los Angeles, the company wanted to upgrade with a sleek, modern, custom trade show booth, creatively lit to capture attention and make it easy to show off both its small and large products simultaneously.
We laid out the space with three large demo stations that featured NeoPhotonics’ larger products and connected each station to backlit Plexiglass-edged wall cases to display smaller products. A 16-foot tower installed in the rear of the trade show booth connected to a room for private meetings, which also offered additional hidden storage space.
To promote the bright, clean corporate logo and tie the structure together, we used a large, backlit “L” shaped dye sublimation fabric and incorporated red LED accent lighting to deliver the pop that NeoPhotonics was looking for. The resulting trade show display stood out on the show floor and accommodated the constant flow of clients and prospects wanting to view the company’s latest offerings.
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