Netgear

Size: 30 x 50

Netgear wanted to make a splashy debut for its consumer-friendly networking equipment at its first Consumer Electronics Show.

For high visual impact we used extra large sail-shaped tension fabric and introduced their flagship products in smaller vignettes using acrylic display cases and warm wood tones that suggested a homey interior feel.

The tension fabric structures supported with lightweight aluminum tubing, attracted immediate attention and saved the company the higher cost of using traditional hard walls for its graphics.

The large sails attracted traffic and the more intimate displays engaged and retained visitors as they flowed through the booth.

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