Size: 20×20 Custom Trade Show Exhibit
For this year’s RSA Cybersecurity Conference in San Francisco, Quintessence Labs wanted to expand its space on the showroom floor from a 10×20 rental trade show display to a more generous custom 20×20 trade show exhibit. The Australian-based cyber security company, which offers a portfolio of products designed for robust data protection, wanted to capitalize on the overall look and feel of the conference, while using the additional multi-purpose space efficiently.
We got to work using our custom trade show exhibit rental system to support a 16-foot tall branding tower, which also provided a privacy wall for meetings with prospects and clients. Around the edge of the space, we installed four custom wood and white laminate demo counters along with a central registration counter that enabled easy traffic flow. Luminous bands of blue LED lighting complemented the company’s brand colors, and synched well with the cyber look and feel of the conference.
A triangular demonstration station allowed a dedicated space for software presentations and custom counters with LED accent lighting in the company’s corporate blue ensured a fully branded feel throughout the booth.
Quintessence had such a successful show that they committed to using Bay Area Exhibits for the same show next year.
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