Marketing Resources

For more than a dozen years, Bay Area Exhibits has worked closely with clients to create custom trade show displays that make a difference. We’ve learned a lot over those years about marketing your company within the borders of a booth, while competing for customers in a bustling exhibit hall.

Our Marketing Resource hub was designed to share our insights about what works. It is the result of our experience designing for a broad range of discerning clients, and working with some of the trade show industry’s top professionals.

Each trade show exhibit tells a story. It should be simple and focused; easy to understand and experience. A successful trade show exhibitor presents an open and inviting environment with clear brand identity. The graphics should be clean; the message short. When you are competing for attention in a crowded exhibit hall, there is little time to capture an audience. And, isn’t that why you’re there?

Browse through our growing list of articles to find tips on how to tell your story.