Articles

For more than 17 years, BA Exhibits has worked closely with clients to create custom trade show displays that make a difference. We’ve learned a lot over those years about marketing your company within the borders of a booth, while competing for customers in a bustling exhibit hall.

Each trade show exhibit tells a story. It should be simple and focused; easy to understand and experience. A successful trade show exhibitor presents an open and inviting environment with clear brand identity. The graphics should be clean; the message short. When you are competing for attention in a crowded exhibit hall, there is little time to capture an audience. And, isn’t that why you’re there?

Browse through our growing list of articles to find tips on how to tell your unique story. Then give us a call.

Trade Show Exhibit Design Prep List

Trade show exhibits design is the art of communicating effectively in a 3D environment. This checklist will help time-crunched marketing professionals share their vision.

Top 10 Design Tips for Trade Show Exhibits

Every experienced trade show exhibits designer has collected a set of tried-and true-techniques that they rely on when laying out and executing a trade show display plan.

Signage that Sells: Getting the Graphics Right

There is an art to distilling your message in a way that invites inquiries. Check these do’s and don’ts to make sure your signage is optimized for success.

The ABC’s of Lighting Your Trade Show Booth

Lighting can be a secret weapon in any trade show display. Find out how to use it effectively to attract, retain and engage an audience.